Red Bull Marketing

http://www.bized.co.uk/compfact/redbull/redbull7.htm

My analysis:

The owner of the energy drink brand Red Bull has used a vast array of tactical ideas, plans, and promotions for his brand. He has Promoted his brand in many ways as listed in the article, these promotional ways were not vastly used in the time were red bull was initiated. This helped the brand grow in a some what of an unprecedented way. However the energy drink brand did use word of mouth marketing, they created an image for the energy drink that associated it with youth culture and extreme and adventure-related sports, such as motor sports, mountain biking, snowboarding and dance music. The brand also promoted the drink by giving out free red bulls, making the drink seem like a "new age" drink for the youths.

The brand grew swiftly out growing all the other energy drink brands. In 2004 red bull clearly reached a lead in the marketing position,

The business like all other business has its "fluctuations" from the business cycle. It began facing some issues like heath effects, or like the original consumers it was meant for (the youths of year 1981) have now become working adults so how is the brand going to attract the new youths.

The brand red bull is still leading the energy drink market.